RUSH STREET INTERACTIVE IS THE FIRST U.S. ONLINE GAMING OPERATOR TO LAUNCH REGULATED SPORTS BETTING IN SOUTH AMERICA
RSI Launches Site as World Cup Soccer Starts
CHICAGO, IL – June 13, 2018 – Chicago-based Rush Street Interactive (RSI) is making history as the first United States gaming company to launch a regulated online sportsbook in Colombia. The first country in South America to legalize and regulate internet gambling nationwide, Colombia is an appealing online gaming market due to its reasonable tax rate and strong regulatory framework.
“RSI is thrilled to be the first U.S.-based operator to enter the regulated Colombian online gaming market where there are over 48 million people, a significant existing land-based casino market, and a player base that likes to gamble,” said Richard Schwartz, President and Co-Founder of Rush Street Interactive. “Betting and sports are cultural passions in Colombia so we’re excited to combine those with our mission to provide players with compelling and trusted online gambling experiences.”
RSI, one of the fastest-growing online gaming operators in the United States, will bring its innovative and proprietary online gaming platform to the Colombian market under the “Rush” brand. Similar to its PlaySugarHouse.com online casino site in New Jersey, where RSI has extensive game content, convenient payment methods and offers unique player experiences, RSI plans to apply that same formula of success in Colombia.
“We’re going to bring a lot of the functionality, excitement, and innovation, that has worked really well for us in New Jersey, to the Colombian market for the first time,” said Schwartz.
In addition to the growth opportunity in Colombia, RSI officials believe that the insight gained from operating a regulated sports book in South America will further position the company for the future of online sports betting should it be legalized in other South American markets.
Also, now that sports betting has been legalized in the U.S., the Colombia operation further expands Rush Street’s overall online portfolio, creating an even stronger foundation and competitive advantage for launching sports betting across all Rush Street gaming platforms.
Rush Street Interactive’s entry into the Colombian market represents a significant milestone in the company’s growth strategy to operate online gaming sites in newly regulated iGaming markets across North and South America.