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PHL17 ANNOUNCES MUMMERS VIEWER’S CHOICE WINNERS TONIGHT AT SUGARHOUSE

PHL17 ANNOUNCES MUMMERS VIEWER’S CHOICE WINNERS TONIGHT AT SUGARHOUSE

One Fancy Brigade and String Band Club to be Named Winners of the Popular Vote

PHILADELPHIA — Jan. 23, 2013 — The excitement of the Mummers Parade and Fancy Brigade Finale marches on tonight when PHL17 will announce the winners of the 2013 Viewer’s Choice competition at SugarHouse Casino.

This is SugarHouse’s second consecutive year sponsoring Philly’s longest-running New Year’s Day tradition, and the casino will play host to the various Mummers clubs in its Refinery restaurant from 7—9 p.m.

Starting on Jan. 1, voters could pick their favorite String Band and Fancy Brigade on PHL17.com—and thousands of votes were submitted. The winners of the popular vote will be announced at the celebration event, and each will take home a trophy from PHL17.

In addition, SugarHouse will be donating $5,000 to the Mummers Museum in South Philadelphia in the names of the winning clubs. The Mummers Museum is currently raising funds for a large-scale renovation and the money will go toward the updates. In addition, a plaque will be hung in the museum to display the winners’ names.

Opened in 1976, the Mummers Museum is dedicated to the Philadelphia celebration of the New Year. The museum houses a rich collection of Mummers paraphernalia and memorabilia, including spectacular costumes, a few of which date back to the turn of the 20th century.

“We love the Mummers here at SugarHouse and have several club members on our team,” said SugarHouse Casino General Manager Wendy Hamilton. “It’s important to our team and community that we support this great Philly tradition year-round. They work hard from January through December just to provide us with one day of the best New Year’s Day celebrations around.”

SugarHouse was the presenting sponsor of the 2013 Mummers Parade and Fancy Brigade Finale, and the casino maintains relationships with each of the clubs throughout the year to show its commitment to one of Philly’s greatest legacies.

“The judges picked their winning clubs on New Year’s Day, but many consider the Viewer’s Choice award to be just as important,” said Vince Giannini, general manager of PHL17. “Our online poll gives those at home a chance to pick their favorite clubs to be honored as well.”

The 2013 Parade and Fancy Brigade Finale drew record crowds to Broad Street and the Convention Center, with millions more watching the broadcast on PHL17 and PHL17.com.

To learn more about the Philadelphia Mummers and the Save the Mummers foundation, visit www.phillymummers.com.

ABOUT SUGARHOUSE CASINO

SugarHouse, which opened in September 2010 as Philadelphia’s first casino, features 1,602 slots, up to 54 table games, fun and unique dining options, riverfront views and free on-site parking. The casino employs approximately 1,000 people and was voted a “Top Workplace” in the Philadelphia Inquirer and a “Best Place to Work” two years in a row in the Philadelphia Business Journal. For more information, visit www.sugarhousecasino.com.

 

ABOUT PHL17

WPHL-TV, known as PHL17, has been broadcasting the annual Mummers Parade – a Philadelphia tradition for more than 100 years – on New Year’s Day since 1993. Each year the parade draws a crowd of thousands in Philadelphia, while Philadelphia’s PHL17 achieves some of its highest ratings of the year.

ABOUT THE MUMMERS

The Mummers Parade is the longest-running New Year’s Day tradition in the country. Its roots date back to the late 1600s in Philadelphia, and the first officially sanctioned parade by the city was in 1901. The parade features complex, custom costumes, music, and renowned pageantry with more than 10,000 participants.

MEDIA CONTACT:

Leigh Whitaker

SugarHouse Casino

215-300-9413 (mobile)

lwhitaker@sugarhousecasino.com

Allie Artur

For SugarHouse Casino

267-738-0017 (mobile)

allie@hornercom.com