Specials Events and Five Weeks of Fun in Store for Players this Summer
PITTSBURGH – June 9, 2014 – Cheers to five years! Rivers Casino is celebrating its first five years of operation with an anniversary campaign and special player promotions. Pittsburgh’s first and only casino opened its doors to the public nearly five years ago on August 9, 2009. Since day one, Rivers Casino has hosted more than 2.9 million guests each year.
A Cause for Celebration: Creating the “First Five” Campaign
The casino’s First Five campaign celebrates the “Team, Community and You”— the people who have made Rivers a go-to entertainment destination in Western Pennsylvania. Leading up to the anniversary, the casino will launch a series of First Five-themed television, outdoor and print advertisements to honor individuals and organizations who have contributed to the success of Rivers. The first campaign pieces will appear in Pittsburgh beginning today, June 9.
“The First Five is an occasion to reflect on our accomplishments and say thank you to the people who helped us get here,” said Craig Clark, general manager of Rivers Casino. “We’re so grateful to the players, Team Members and the community for making Rivers a part of the Pittsburgh landscape.”
The First Five campaign design and collateral elements were created, in collaboration with Rivers Casino’s marketing team, by SixteenFifty Creative Intelligence, Rivers’ advertising agency of record. SixteenFifty has extensive experience in brand development and digital marketing for gaming and hospitality companies.
In its first five years, Rivers Casino has had plenty of winners, awarding more than $380 million in jackpots. But the casino itself has earned a few wins of its own. Rivers has been named “Best Overall Gaming Resort” by Casino Player magazine, “Outstanding Employer” by the Mon Valley Initiative and “Best Place to Roll the Dice” by Pittsburgh Magazine.
A Great Place to Work
With more than 1,800 Team Members, Rivers Casino has become one of Pittsburgh’s top workplaces. Team Members receive great benefits, including tuition reimbursement and immediate vesting in 401K. It’s a workplace that celebrates diversity in a fun and exciting environment.
A Strong Economic Engine
Rivers Casino has delivered an economic boost for the region with more than $860 million in taxes paid to the city and county, and other contributions. To date, Rivers has contributed $37.5 million toward construction expenses for the CONSOL Energy Center. Additionally, the casino has become one of the city’s largest employers – helping to put Pittsburghers back to work.
A Proud Community Partner
In its first five years, Rivers Casino has become a proud community partner throughout Pittsburgh. The Rivers Casino Community Champions – made up of Rivers Team Member volunteers – donate more than 2,000 hours annually to support local organizations and causes. When Rivers isn’t out in the community, they are inviting the community in by hosting more than 100 community groups each year. Since opening, the casino has contributed $7 million to local charities.
Five Weeks of Fun
And what’s an anniversary without a party? Leading up to the big day, players will be treated to “Five Weeks of Fun” with special events and promotions throughout. Highlights include a $500,000 5-Year Anniversary Payout promotion, walk up tournaments, dinner for $15.55 in Grand View Buffet, First Five commemorative giveaways and special entertainment.
Additional details on the Five Weeks of Fun will be available soon on the Rivers’ website at www.riverscasino.com.
ABOUT RIVERS CASINO
Opened in 2009, Rivers Casino has been named “Best Overall Gaming Resort” in Pennsylvania by Casino Player magazine, “Best Overall Casino” in Pennsylvania by Strictly Slots magazine and “Best Casino” by the Pittsburgh Tribune-Review. The casino features more than 2,900 slots, 83 table games, a 30-table poker room, nine distinctive restaurants and bars, a riverside amphitheater, a multi-purpose event space, live music performances, free parking and multiple promotions and giveaways daily. Already, more than $380 million in jackpots have been awarded to players at Rivers Casino. For more information, visit www.riverscasino.com.
For Rivers Casino
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