App Offers One-Of-A-Kind Features and Functionality for Rivers’ Rush Rewards Members
PITTSBURGH and LAS VEGAS – Aug. 14, 2014 – Rivers Casino and JOINGO, a mobile technology company providing the most advanced mobile loyalty solutions for the casino gaming industry, jointly announce the launch of its latest customer app for iPhone and Android devices. The Rivers Casino app, created using JOINGO’s Mobile Loyalty Platform, includes the Places geo-fencing feature and real-time integration with Rivers’ Konami Casino Management System, providing Rush Rewards members instant in-app access to account balances and offers.
Using JOINGO Places, Rivers Casino can target the delivery of special mobile offers and alerts to their patrons who are located within customizable regions known as geo-fences. In addition, patrons can get directions, make restaurant reservations, and learn about daily specials and promotions, all right from their mobile devices.
In its next phase, the Rivers Casino app will also have the unique capability to allow patrons to self-comp. Rush Rewards members will be able to redeem their loyalty points for promotional items and other perks directly from their mobile device.
“We strive to offer our patrons the very best casino experience,” said Zelletta Wyatt, Vice President of Strategic Planning and Operations at Rivers Casino’s parent company, Rush Street Gaming. “With JOINGO, we are able to extend that experience onto the patrons’ mobile device, providing information, convenience and additional benefits in ways that have never been possible.”
“JOINGO is proud to partner with Rivers Casino to launch their patron mobile app,” said Seamus McGill, President of JOINGO. “Rush Street Gaming is one of the first to recognize the importance and value of integrating a mobile app into traditional marketing channels. The JOINGO Platform is a turn-key solution that complements our customers’ existing marketing efforts and provides immediate ROI.”
About Rivers Casino
Opened in 2009, Rivers Casino has been voted a 2014 “Best Place to Work” in the Pittsburgh Business Times, “Best Overall Gaming Resort” in Pennsylvania by Casino Player magazine and “Best Overall Casino” in Pennsylvania by Strictly Slots magazine. The casino features more than 2,900 slots, 83 table games, a 30-table poker room, nine distinctive restaurants and bars, a riverside amphitheater, a multi-purpose event space, live music performances, free parking and multiple promotions and giveaways daily. Already, more than $406 million in jackpots have been awarded to players at Rivers Casino. For more information, visit riverscasino.com.
JOINGO is a mobile technology company based in San Jose, CA with offices in Las Vegas. JOINGO’s patented technology targets smartphones and tablets, using the latest in native and web apps, location-based services, mobile gaming and more. JOINGO allows brands to reach 98% of all mobile users with highly personalized and interactive mobile marketing campaigns that drive increased reach, loyalty, and revenue. For more information, visit www.joingo.com, on Facebook, or Twitter @joingo_com.
For Rivers Casino
267-932-8760 ext. 308
Evelyn Nelson, Marketing Coordinator