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SUGARHOUSE AND KRISPY KREME DEBUT NATIONAL DOUGHNUT DAY TREAT

Two Sweet Businesses Team Up to Offer a Dozen Free Doughnuts for a Dozen Months

SugarHouse-Krispy Kreme - Sugar Rush doughnut

PHILADELPHIA—June 3, 2014National Doughnut Day will be celebrated across the country on Friday, June 6, but here in Philly, Krispy Kreme and SugarHouse Casino are recognizing the holiday in a very special way by debuting a new confectionary treat—called the Sugar Rush doughnut. In addition, the pair will also offer one lucky casino guest a dozen free doughnuts for a dozen months.

The Sugar Rush doughnut is covered in red sugar, with a vanilla and chocolate drizzle on top and is filled with strawberry jelly. It will be available starting next week at select locations, including Jack’s Café at SugarHouse Casino and at the four local Krispy Kreme shops in Havertown, Bensalem, Northeast Philadelphia and Collingswood, N.J.

But, Philadelphians and casino guests can be the first people to get a taste of this new Sugar Rush doughnut on National Doughnut Day, before it’s available on Krispy Kreme menus. SugarHouse will hand out free samples of the new creation from 1—2 p.m. on June 6 at Jack’s—its café serving sandwiches and sweets 24/7.

Then, at 4 p.m. on June 6, one lucky SugarHouse guest will receive the treat of a lifetime—a dozen free Krispy Kreme doughnuts for a dozen months. The casino will offer a “hot seat” promotion in which one person actively playing at a slot machine will be randomly selected to receive one dozen Krispy Kreme doughnuts each month for a year, which can be redeemed at any of the four participating Krispy Kreme locations listed above.

Philly’s casino established a new partnership with Krispy Kreme last year and together, the two have continued to satisfy the sweet teeth of Philadelphians. The casino sells Krispy Kreme doughnuts daily at Jack’s; and SugarHouse’s Refinery restaurant has a Krispy Kreme bread pudding on the menu, which is made with glazed doughnuts, ice cream, fresh berries and a Jamison drizzle.

“SugarHouse was the perfect business for us to partner with locally to celebrate National Doughnut Day,” said Brian Zaslow, president and managing director of Dough Nuts for Doughnuts, LLC, local Krispy Kreme franchisee and local developers. “We’re looking forward to giving away a dozen free doughnuts every month for the next year, and to continuing this partnership with SugarHouse Casino.”

For more information about how Krispy Kreme is celebrating National Doughnut Day with Philly’s casino, visit www.sugarhousecasino.com or www.krispykremephilly.com.

 ABOUT SUGARHOUSE CASINO

SugarHouse, which opened in September 2010 as Philly’s casino, features 1,602 slots, up to 58 table games, fun and unique dining options, riverfront views, and free on-site parking. The casino employs approximately 1,100 people, and for three consecutive years has been voted a “Best Place to Work” in the Philadelphia Business Journal and a “Top Workplace” from Philly.com. For more information, visit www.sugarhousecasino.com.

ABOUT DOUGH NUTS FOR DOUGHNUTS, LLC

Dough Nuts for Doughnuts, LLC is the franchisee and area developer for Krispy Kreme for Delaware, Philadelphia and Southern New Jersey. Owned by cousins, Keith Morgan and Brian Zaslow, Dough Nuts for Doughnuts stands by its mission to bring the celebrated Krispy Kreme experience to the local community. Sign up for emails about Krispy Kreme at www.krispykremephilly.com, on Facebook www.facebook.com/krispykremephilly, Twitter @KrispyKremePHL or Instagram @krispykremephilly.

ABOUT KRISPY KREME

Krispy Kreme (NYSE: KKD) is an international retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in over 800 locations in more than 20 countries around the world. Connect with Krispy Kreme at www.krispykreme.com.

MEDIA CONTACTS:

Leigh Whitaker

SugarHouse Casino

215-300-9413 (mobile)

lwhitaker@sugarhousecasino.com

 

Allie Artur

For SugarHouse Casino

267-738-0017 (mobile)

allie@hornercom.com