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SUGARHOUSE BECOMES FIRST CASINO IN PA TO SPONSOR THE HERO CAMPAIGN

Philly’s Casino Teams up with National Organization to Prevent Drinking and Driving

PHILADELPHIA — July 29, 2013 — SugarHouse Casino is encouraging Philadelphians to “be a hero” by preventing drinking and driving, through its recent partnership with the John R. Elliott HERO Campaign for Designated Drivers®. SugarHouse is the first casino in Pennsylvania to join the HERO Campaign.

On Thursday, Aug. 1, Philly’s casino will welcome its new community partner by hosting the “Be a HERO Kickoff Event” in The Refinery restaurant and bar from 5:30—8 p.m.

Guests who make a $10 donation to the organization will receive $10 in free play, a gift, complimentary appetizers, craps lessons, the chance to win raffle prizes and more. The event is open to the public, but guests must be 21 years or older to attend.

“The message ‘Be a HERO. Be a Designated Driver,’ is important to all of us at SugarHouse,” said Wendy Hamilton, general manager of SugarHouse Casino. “Philly loves a winner, and it also loves a hero. We know how to have a good time, and we want everyone to party responsibly.”

The HERO Campaign for Designated Drivers® seeks to end drunk driving tragedies nationwide by promoting the use of safe and sober designated drivers. The nonprofit has partnered with organizations across the country including law enforcement agencies, schools and colleges, bars, restaurants, professional sports teams, the U.S. Navy and more.

The HERO Campaign was founded in 2000 when John Elliott, a graduate of the Naval Academy, was struck and killed by a drunken driver on his way home to New Jersey for his mother’s birthday party.

“We believe designated drivers are heroes because they make sure everyone gets home safely,” said HERO Campaign chairman Bill Elliott, John’s father. “Our goal is to register one million designated drivers nationwide, and make the use of designated drivers be as automatic as wearing a seatbelt. We thank SugarHouse for their support and look forward to their partnership, as together we prevent future drunk driving tragedies.”

As part of the partnership, SugarHouse guests who are serving as a person or group’s designated driver can receive a special wristband when they arrive at the casino, which grants them free nonalcoholic beverages throughout the duration of their visit. It will help ensure that the individual remains sober and can provide a safe ride home to others.

For more information about the HERO Campaign or to make a donation, visit www.herocampaign.org.

ABOUT SUGARHOUSE CASINO
SugarHouse, which opened in September 2010 as Philadelphia’s first casino, features 1,602 slots, up to 54 table games, fun and unique dining options, riverfront views and free on-site parking. The casino employs approximately 1,000 people, and for two consecutive years has been voted a “Top Workplace” in The Philadelphia Inquirer and a “Best Place to Work” in the Philadelphia Business Journal. For more information, visit www.sugarhousecasino.com.

MEDIA CONTACT:
Leigh Whitaker
SugarHouse Casino
215-300-9413 (mobile)
lwhitaker@sugarhousecasino.com

Allie Artur
For SugarHouse Casino
267-932-8760 x304
allie@hornercom.com