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SUGARHOUSE CASINO ANNOUNCES TITLE SPONSORSHIP OF MUMMERS PARADE AND FANCY BRIGADE FINALE THROUGH 2016

Casino and Two-time Title Sponsor to Support Philly Tradition for Three More Years

PHILADELPHIA — June 4, 2013 — SugarHouse Casino will announce at a press conference today that it will serve as the title sponsor of one of Philadelphia’s oldest traditions, the New Year’s Day Mummers Parade, for three more years.

Philly’s casino will be the presenter of the parade through 2016, continuing its commitment to being part of the fabric of the city. The casino was the title sponsor of the 2012 and 2013 parades, and has also maintained a relationship with the Mummers throughout those years, including hosting an annual Mummers Appreciation Weekend in February and serving as the location for the Mummers Against Cancer event to benefit the American Cancer Society each April.

“SugarHouse loves the Mummers—several of our own team members have been part of the parade since they were young, and the rest of us grew up watching along Broad Street,” Hamilton said. “We’re so excited to be strutting with the clubs for three more New Year’s holidays. What a great Philly tradition!”

The Mummers Parade is the longest-running New Year’s Day tradition in the country. Its roots date back to the late 1600s in Philadelphia, and the first officially sanctioned parade by the city was in 1901. The parade features complex, custom costumes, music, and renowned pageantry with more than 10,000 participants. The parade, as well as the Fancy Brigade Finale, are broadcast on PHL17 and are streamed online for Mummers fans worldwide.

“SugarHouse has been a great partner to our station and the thousands of Mummers in Philadelphia,” said Vince Giannini, general manager of PHL17. “We’re excited to have them on board for the next three years, and look forward to continuing this important New Year’s tradition with Philly’s casino.”

Hamilton will make the announcement at 3 p.m. today to the presidents of the Mummers divisions at The Refinery restaurant at SugarHouse Casino. To show their gratitude to Philly’s casino, the Mummers will present Hamilton with a pair of “golden slippers” at the event.

To learn more about the Philadelphia Mummers, visit www.phillymummers.com.

 

ABOUT SUGARHOUSE CASINO

SugarHouse, which opened in September 2010 as Philadelphia’s first casino, features 1,604 slots, 58 table games, fun and unique dining options, riverfront views and free on-site parking. The casino employs approximately 1,000 people, and for two consecutive years has been voted a “Top Workplace” in The Philadelphia Inquirer and a “Best Place to Work” in the Philadelphia Business Journal. For more information, visit www.sugarhousecasino.com.

ABOUT PHL17

WPHL-TV, known as PHL17, has been broadcasting the annual Mummers Parade – a Philadelphia tradition for more than 100 years – on New Year’s Day since 1993. Each year the parade draws a crowd of thousands in Philadelphia, while Philadelphia’s PHL17 achieves some of its highest ratings of the year.

MEDIA CONTACTS:

Allie Artur
For SugarHouse Casino
267-738-0017 (mobile)
allie@hornercom.com

Leigh Whitaker
SugarHouse Casino
215-300-9413 (mobile)
lwhitaker@sugarhousecasino.com